Glossary
Below you'll find a list of people, products, programs, and common industry terms, most of which are covered in detail in But Wait... There's More!
- Abs
- Allen, Robert
- Almighty Cleanse
- Amazing Discoveries
- American Telecast
- Aromatrim
- As Seen on TV
- Backend
- Barefoot, Bob
- Barrett, Donald
- Barrett, Stephen
- Beck, John
- Beckley, Ed
- Before-and-After
- Bice, Jeanne
- Biz Op
- Blanks, Billy
- Blue Screen
- Bosley, Tom
- Bowersox, Bob
- Bowflex
- But, Wait…
- Call-to-Action
- Cannella, Frank
- Cleo, Miss
- COD
- Continuity
- Davis, Lori
- Day, Lorraine
- Del Dotto, Dave
- Diamonique
- Diller, Barry
- DRTV
- Eicoff, Al
- ERA
- Espino, Dave
- Esteban
- Extenze
- False Scarcity
- FDA
- Flex Pay
- Foreman, George
- Francis, Joe
- Free
- FTC
- Gazelle
- Ginsu
- Graziosi, Dean
- Guthy, Bill
- Guthy-Renker
- Hair Club
- Hard Sell
- Harrington, Kevin
- Harris, Youree
- Hawthorne, Tim
- Helsinki Formula
- Herbalife
- Ho, Dr.
- HSN
- Inbound Telemarketing
- Ingestibles
- Irwin, Klee
- Khubani, AJ
- Kordich, Jay
- LaLanne Jack
- Lapre, Don
- Lead Generator
- Lesko, Matthew
- Little, Tony
- Long-Form Infomercials
- Marcum, Nancy
- Mays, Billy
- McCorkle, Chantal
- McCorkle, William
- Milin, Mike & Irene
- MLM
- Murphy, Bob
- Nash, Wally
- Natural Cures
- Parkin, John
- Paxson, Lowell “Bud”
- Popeil, Ron
- Powter, Susan
- Psychic Friends Network
- QVC
- Renker, Greg
- Riley, Forbes
- Robbins, Tony
- S&H
- Schiff, Arthur
- Segel, Joe
- Sheets, Carleton
- ShopNBC
- Short-Form Infomercials
- Simmons, Richard
- Simon, Paul
- Sitcommercial
- Soft Sell
- Somers, Suzanne
- Sullivan, Anthony
- T-Calls
- Telebrands
- Thighmaster
- Think and Grow Rich
- Trudeau, Kevin
- Upselling
- Video Professor
- Vu, Tom
- Whitney, Russ
