Ginsu
One of the most famous direct response products of the ’70s, the set of double-edged knives—which were manufactured in Ohio, not Japan—was marketed by Arthur Schiff, Ed Valenti, and Barry Becher.
Video: The original Ginsu spot:
One of the most famous direct response products of the ’70s, the set of double-edged knives—which were manufactured in Ohio, not Japan—was marketed by Arthur Schiff, Ed Valenti, and Barry Becher.
Video: The original Ginsu spot:
(c) 2010 by Remy Stern. All rights reserved.